"T-Shirts and Suits" by David Parrish.
This morning in my email was one of the regular bulletins I receive from Creative Choices and one article in particular that peaked my interest was about the nitty gritty of running a 'creative' business. The above book by David Parrish is available to download for FREE on the website, so I started reading and found it full of great advice and information, well worth a copy for yourself. Most of the information translates well across other cultures and countries, I feel. Chapters listed are;
Creativity and Business.
Know yourself.
Keeping a lookout.
The Magic of Marketing.
Dealing with the competition.
Protecting your Creativity.
Counting your Money.
Keeping good company.
Leadership and management.
Business feasibility.
Your route to success.
There are also references and eleven different real life case studies. If you prefer a paper copy of the book, then it is also available in paperback.
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